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June
18, 2006
Mundo
Botanica Announces the New Addition of
Cruelty-free Brushes to
Their Vegan SEVI Line
Maryland
(June 18, 2006) - Mundo Botanica™,
the maker of vegan mineral makeup, botanical skin
care, hair care and natural fragrance products
introduces its new Sevi® line of Taklon
cosmetic brushes, free from animal bristles.
"We started making plan derived aromatherapy
products free from parabens, synthetic fragrance,
sulfates, formaldehyde releasing preservatives,
artificial dyes in 1997, after not being able
to find alternatives to help our ailing family
member, Mundo - the earth loving German Shepherd.
As our company grew, so did the customer demand
for new as natural as it gets products, hence
we started to add products for people such as
Vegan skincare, mineral makeup, hair care and
fragrances made with certified organic or wild-crafted
raw materials.
Our motto has always been about making a difference,
being honest and creating products that are based
on our way of life -- straightforward, honest
and cruelty-free. We always want to make sure
that our footprints match this very motto. So
when we needed cosmetic brushes for our mineral
makeup line, we walked the talk and created
a brush line that did not put even one animal
in harm in the name of beauty." said
Sevi Kay, Founder and main formulator for Mundo
Botanica.
The new MB cosmetic brush line is created with
100% Taklon fibers that offer the perfect combination
of softness and delivery. Each brush was designed
to pick up color well and deliver a smooth
makeup application.
"Our
company prides itself on putting the profits back
into what goes inside the bottle, as well as our
community, but this was one of our dream projects
that we were determined to fulfill." added
Kay.
The cruelty-free brush line consists of five easy
to use cosmetic tools:
- Blush
Brush: Soft and allows you to apply
your favorite blush with ease. Suggested retail
price: $22.00
- Flat
Top Powder Brush:
The
flat versatile head offers the perfect palette
for your natural minerals. Suggested retail
price: $28.00
- Angle
Liner + Brow Brush:
Lining your beautiful eyes should not be so
painful. Create a seamless application with
ease and you can even use this versatile brush
on your eyebrows. Suggested retail price: $13.50
- Eye
Shadow + Highlighting Brush: The
perfect eye shadow and highlighter brush for
your collection -- it will help you create different
looks with ease. Suggested retail price: $15.0
- Detailing
Brush: From detailing to smudging this
is your multitasking buddy! Suggested retail
price: $12.00
"We
are excited to be the first mineral makeup
company to create a truly cruelty free brush line
like this".
Mundo Botanica hopes that other natural makeup
manufacturers join in and look into adding truly
cruelty free tools to their lines, which will
strengthen the cosmetic industry's united voice
that no being should be sacrificed in the name
of beauty.
The Mundo Botanica 100% Taklon cosmetic brush
line is one of the many Vegan products created
with you, your loved ones and our ecosystem in
mind.
Visit Mundo Botanica at the Natural
Products Expo East 2006, booth #4326.
Contact:
410-522-5151
cs@sevicosmetics.com
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